Case Study: Sidewalk Labs

Sidewalk Labs, New York

Contact Management

Sidewalk Labs is Alphabet Inc.’s urban innovation organization. Its goal is to improve urban infrastructure through technological solutions and tackle issues such as cost of living, efficient transportation and energy usage.

Visit their website here


With operations around the world and expanding sales teams needed to understand each other’s connections with customers and prospects and easily discover if other colleagues have connections with key contacts.



We developed a contact management platform built on the Bitrix24 CRM which syncs all users address book contacts into Bitrix24 CRM Contacts and allows users to search for contacts from colleagues address books.


  • Authorisation – Using the Google OAuth we directed users to grant access to the Google Contact API. After authorisation is complete syncing of contacts data including name, email, organisation and phone were enabled.


  • Data Sync – We scheduled a one way sync of data running once an hour with controls for duplicates using the email address as the primary key. Existing records would merge and an additive methodology means the latest information is displayed. We worked hard to create controls for data conflicts arising from multiple accounts presenting differing data.


  • User Interface – Using the Bitrix24 CRM contact module, we created a contacts record format which is searchable using multiple fields and viewable in lists and full page records.